An enormous amount of time and money is spent in the European Union on addressing a range of fundamental health, social and economic challenges.

        However, policy-makers have still not woken up to the positive impact that breakfast can make in these areas by helping:

• To prevent obesity
• Decrease the risk of heart disease
  and improve general health
• Increase cognitive ability and concentration
• Boost energy levels and kick-start your metabolism.

        To ensure that we enjoy the full benefits of breakfast, the campaign is urging the European Union and Member States to:

• Include “eat breakfast every day” in public health information campaigns
• Have “eat breakfast every day” added to all lists of standard nutrition advice tips
• Include the importance of breakfast in school curricula
• And encourage employers to promote breakfast to their employees

         It’s about time that Europe’s policy makers woke up to the benefits of breakfast.